Meet Super7. These guys are kind of like the rebels of the toy world. One of the first things Alex Zavaleta explained to me about Super7 was that they make what they want and do what they want. To add onto their confident and cool attitude, they write off popular competitors as non-competition – just a company that is different from theirs. Within moments of entering the shop, I am made aware that I am in the counter culture of the toy world.
Let’s take this back to the roots. There are two sides to this company – one is the design side which is called Hybrid Design and then there’s Super7. Both of these facets of the company are owned by Bryan Flynn. Take note that Super7 acts as Bryan’s creative outlet and truly encapsulates everything that everyone here is into and grew up with. From monster and sci-fi movies to skateboarding and hardcore music, all of these influences spill over into what is created at Super7. “We couldn’t really find people making the sort of things we like, so we started to make it ourselves”, explains Zavaletti.
The shop tends to cater to a particular kind of person – the kid who was a dork in high school and spent their free time shifting through comics and spinning underground metal records but is now successful and enjoys indulging in re-buying nostalgic relics that speak to them. “We like to identify with what we’re making,” stresses Zavaletti. “And if what we make becomes the biggest thing or not isn’t important, as long as we are behind what we’re making – that’s what is important to us.”
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