Our Brew Master rose to the occasion by creating an even healthier and tastier GURU Lite with a refreshing hint of citrus. His secret weapon: monk fruit, a new natural sweetener passed down by Buddhist monks, whose astounding properties are revealed here.
What is monk fruit and where does it come from?
“Originating in Southeast Asia, luo han guo (in Chinese) is widely known as monk fruit (siraitia grosvenorii) because of the Buddhist monks who have made it a part of their lifestyle since the 13th century. Once the fruit is dried, they use it to make medicinal tea which provides antioxidant properties as well as a pleasant sweet taste. Since then, research has shown that this fruit can be used as a sweetener, while also improving the health of those who consume it, without any added calories. This plant, also known as the fruit of longevity, is used in traditional Chinese medicine to treat diabetes, obesity and some inflammatory conditions.”
What does it look like?
“A green lemon with a round shape that turns brown when dried. This fruit is rarely consumed fresh, which explains why it won’t be found in the produce aisle of your local grocery store. ”
How is the sweetener contained in monk fruit different from other sugars?
“Scientifically, monk fruit obtains its sweetness from its antioxidants, which has 300 times more sweetening power than sugar. This characteristic makes it unique. ”
Has monk fruit been tested?
“Of course. Even though it has been consumed in Asia for centuries, it has also been the subject of scientific research. In 2009, it obtained the status of “Generally recognized as safe” in the United States by the Food and Drug Administration (FDA). Since then, many American businesses have used it to create more healthy products with lower sugar content. In Canada, GURU is the first manufacturer to use this natural sweetener which has been recently approved by Health Canada. ”
Why did you decide to integrate monk fruit into your GURU Lite?
“More than ever, consumers are interested in reducing their consumption of unhealthy artificial sweeteners. In the past few years, stevia leaf has become a sensible choice, but by integrating monk fruit to GURU Lite, we have risen to a new challenge: obtaining organic certification for GURU Lite while keeping the flavour as tasty as our other GURU products. We have therefore improved GURU Lite with new properties while creating a unique product without genetically modified organisms (GMOs), gluten free, sodium free, and vegan. More importantly, our loyal customers consider that our products have never tasted better! Not to mention that this new formula keeps its energizing properties thanks to the presence of green tea, ginseng and Echinacea. ”
Order the New GURU Organic Lite today!
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